Pricing

The Defensible Business: Five Moats That Still Hold Under Pressure

Scale alone no longer protects a mid-sized company. Maia Lafortezza maps the five sources of advantage that still hold under pressure, and how to build them on purpose.

Maia LafortezzaOctober 29, 20263 min read

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Why Most Three-Year Plans Fail by Month Nine

Annual plans break on contact with reality. A quarterly operating cadence keeps strategy alive without endless re-planning.

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Pricing Power Is a Strategy, Not a Spreadsheet

Most mid-market firms underprice by habit, not by analysis. A four-step review that finds margin without losing the customers who matter.

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Scenario Planning for Mid-Market Firms: A Practical Template

You do not need a planning department to prepare for three futures. A one-afternoon template for leadership teams.

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