Growth articles from Maia Lafortezza

Pricing, sales, retention and the systems behind sustainable revenue.

The best subscription businesses watch three retention signals long before churn shows up in revenue. Here is how to track them.

Latest in Growth

GrowthPlaybook

Founder-led sales gets a company to its first plateau. The signs it is time to hire a sales leader, and how to avoid the expensive first mistake.

Daniel WhitmoreOctober 16, 20262 min read

GrowthPlaybook

You do not need a media team to win trust in B2B. A lean insights engine that turns expertise into pipeline.

Daniel WhitmoreOctober 8, 20261 min read

GrowthAnalysis

Partners can open markets fast, or quietly erode margin. The contract terms and metrics that keep channels healthy.

Daniel WhitmoreSeptember 24, 20261 min read

GrowthCase study

How a regional engineering firm narrowed its focus, rewrote its pitch and doubled its proposal win rate in a year.

Maia LafortezzaSeptember 10, 20261 min read