Strategy articles from Maia Lafortezza

Competitive strategy, planning and positioning for growing companies.

The Defensible Business: Five Moats That Still Hold Under Pressure

Scale alone no longer protects a mid-sized company. Maia Lafortezza maps the five sources of advantage that still hold under pressure, and how to build them on purpose.

Maia LafortezzaOctober 29, 20263 min read

Latest in Strategy

StrategyAnalysis

Why Most Three-Year Plans Fail by Month Nine

Annual plans break on contact with reality. A quarterly operating cadence keeps strategy alive without endless re-planning.

Maia LafortezzaOctober 21, 20262 min read

StrategyPlaybook

Pricing Power Is a Strategy, Not a Spreadsheet

Most mid-market firms underprice by habit, not by analysis. A four-step review that finds margin without losing the customers who matter.

Daniel WhitmoreOctober 14, 20261 min read

StrategyPlaybook

Scenario Planning for Mid-Market Firms: A Practical Template

You do not need a planning department to prepare for three futures. A one-afternoon template for leadership teams.

Maia LafortezzaOctober 2, 20261 min read

StrategyOpinion

The Strategic Power of Saying No to Good Opportunities

The opportunities that sink growing companies are rarely bad ones. Why a written stop list is a strategy tool.

Maia LafortezzaSeptember 18, 20261 min read