Maia Lafortezza is an independent strategy and operations consulting firm for founders and growth-stage companies. Our partners have run businesses themselves, so we build plans that teams can actually execute.
Maia Lafortezza was founded in 2019 by Maia Lafortezza, a former chief operating officer who had spent years watching strategy decks fail on contact with real operations. The firm was built to close that gap.
Today a team of 38 consultants and specialists works from Milan, London and New York with founders and growth-stage leadership teams whose companies have outgrown their structure: decisions bottleneck at the top, operations depend on heroics, and growth creates as many problems as it solves.
Every engagement is partner-led and ends with something the client can run without us: a roadmap with owners, operating rhythms that hold, numbers people trust, and leaders who agree on what matters next.
Structure is the prerequisite for freedom.
Maia Lafortezza, founder and managing partner
The partners who lead every Maia Lafortezza engagement.
Maia Lafortezza founded the firm in 2019 after nearly two decades across corporate finance, strategy consulting and operations. She began her career in transaction advisory, led growth and operating-model projects for mid-market and family-owned companies, and then served as chief…
Daniel Whitmore leads the firm's growth practice, covering pricing, sales organization design, partnerships and customer retention. Before joining in 2020 he spent more than a decade in B2B software sales leadership, building and running teams across Europe and North America,…
Claire Beaumont leads the firm's finance and capital practice. A chartered accountant and former chief financial officer of two founder-led companies, she has guided clients through capital raises, refinancings and sale processes. She advises leadership teams on cash forecasting, unit…
Owen Hartley leads the firm's operations and technology practice. An industrial engineer by training, he spent twelve years running distribution and manufacturing operations before moving into advisory work. He redesigns workflows, operating rhythms and supply chains for logistics, manufacturing, healthcare…
Every recommendation starts from your numbers, your customers and your team’s experience, not from a template.
Plans come with owners, cadences and measures. If your team cannot run it without us, it is not finished.
Founders hear the uncomfortable findings early and privately, with options rather than verdicts.
A partner leads each engagement from the first call to the final handover, supported by a small senior team.
Maia Lafortezza opens the firm with two partners and a focus on founder-led companies.
Growing UK and Northern European client work leads to a second office.
A dedicated team for process redesign, systems and supply chain work.
The firm begins publishing playbooks, interviews and the Holding Ground podcast.
Serving North American clients from a third office.
A new practice helping mid-sized firms adopt AI where it pays back.
Porta Nuova district
+39 02 5550 1290
Clerkenwell
+44 20 5550 1290
Flatiron District
+1 (555) 014-2290